Generation Next: The Millennial Car Buyer
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Generation Next: The Millennial Car Buyer

By Michael Trasatti, CEO Millennials are the next big segment of auto purchasers and are changing the car-buying process. According to www.autonews.com, they will become a serious force in the U.S. car market. TrueCar also reports that Millennials are expected to account for about 25% of the new vehicle market and generate sales of 4.24...