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CEO Corner

The focus of this segment is devoted to highlighting some of the significant enhancements we are making here at DealerBuilt.

We continue to realize a high demand for our product, and feel that has led to our steady growth. With that, we are consistently evaluating the changing landscape in Retail Automotive, in technology advancements and in dealerships themselves.Thus, we are proud to announce the following advancements.

DealerBuilt Dashboard:  We have, and will continue to invest heavily in our DealerBuilt Dashboard hand-in-hand with other Business Intelligence Capabilities.  It’s been a long road to get here, however, we plan to release our next-generation dashboard solution 3rd quarter 2017.  This new technology is the future of our dealer-customized reporting system.

Client Support:  We are currently experimenting with a team-based support system.  This is more than just being able to answer a phone and solve a specific problem. Each dealership will be assigned a specific support team, and that support team will consist of a cross-functional group of support specialists who are all trained and fully capable of handling multiple issues across multiple modules of DealerBuilt.  Our ultimate goal is to improve the consumer experience each time you call your support team.

Cloud-Based Data Center:  Cloud-based computing has been a hot topic and an ever-increasing presence in our world.  DealerBuilt launched a new, cloud-based data center with the latest technology with a secure, highly available, and scalable solution.  We migrated our first client last month. In addition, you will see more current hosted client migrating to the new site this summer. Cloud-based computing will enable us to offer even more services in the future.

And finally…

NEW Texas Location:  We have moved into our new Grapevine, TX location (DFW area). This new Grapevine office will augment our flagship Mason City, IA with additional development staff, marketing efforts, IT infrastructure and more.  In addition, like Mason City, the Grapevine location will include a state-of-the-art facility for us to host clients, vendors, as well as add additional training seminars.  Be on the lookout for the next DealerBuilt BootCamp late summer.

Thank you for putting your trust in DealerBuilt as your technology partner.  Our clients do not stand still, and neither do we.

Mike Trasatti, CEO


Grapevine, TX location!

A tremendous amount of effort has gone into this new office location.  From its design that combines an open office concept with ample walled offices, to the furniture selection and color choices, all to make Dallas a destination we can be proud of.

In addition, we have a training facility that will accommodate 25-30 attendees comfortably. Stand-up desks are installed in each open area work environment. And we have a room devoted to productivity and growth, much like Mason City, just for our Development Team. Just imagine the great new releases for LightYear these walls will conceive.

Our newest DealerBuilt office is right in the heart of historic downtown Grapevine.  It puts us within easy walking distance to more than a dozen great restaurants and a few coffee shops, not to mention a very short drive to/from the DFW airport.

Opening this office is just the start of another great chapter in our DealerBuilt history. We are incredibly excited for all the growth we are experiencing, and it would not be possible without such awesome clients & partners like you!

You Won’t Want to Miss This…

Quick Tip Features

DealerBuilt is creating Quick Tips email campaigns giving all our users the ability to utilize new or unknown features in the LightYear system. With this in mind, these Quick Tips will range from “did you know?” to “simple how-to’s” that are designed to help you in your everyday work life. We want you, the user, to feel confident with detailed knowledge and we feel these email campaigns will make a world of difference. 

Keep a lookout for upcoming Quick Tips feature emails. Remember to white list so you don’t miss out!

Introducing Our Upgraded

Instant Messenger System

DealerBuilt is happy to announce that our new and improved Instant Messenger system is ready to roll out to you! This Instant Messenger system is built right into the LightYear program so you have everything you need right at your fingertips. Not only are you able to send instant messages to any individual at the dealership and create groups conversations, but it retains message history with search functionality. We took things a step further though and tied the instant messaging system directly into your RO Summary List and Estimating. You can send a message right from an RO or Estimate or review all the conversation history about that RO, right from the ticket.

We can’t wait to get this feature into your hands so watch for the new and improved Instant Messenger coming to your Dealership soon.

Some of Our Newest
 Channel Partners

Interested in increasing your Fixed Ops CSI by as much as 2 to 7 points?

This autonomous system is already embedded in your LightYear DMS. It offers tremendous improvement in customer communication, from Automated Text and Email Repair Status Updates, Natural Language Sentiment Analysis, Automated Electronic Surveys, Integrated Mobile Merchant Payments, Verified Automated Reviews to Social Media Integration. Just inform your DealerBuilt Account Manager to turn it on.

CRM Solution For All

Momentum CRM enables elite auto dealerships to maximize sales with proprietary CRM software, customized support and mentoring. Momentum CRM combines state-of-the- art technology, industry expertise and proven strategies to increase bottom-line profitability. Providing a single CRM solution for all departments and having a ‘real-time/bi-lateral’ integration with DealerBuilt’s DMS, dealers do not have to double enter any information into either their DMS or CRM; all of the data travels back and forth between the two systems instantly. Momentum CRM’s unparalleled implementation combined with ongoing training and mentoring has helped dealerships, nationwide, increase customer retention and brand loyalty.


Simple. Engaging. Effective.

Spiffit drives sales volume and velocity by aligning your staff’s behavior with your strategy, allowing management to track leaders while encouraging all participants to increase performance. The Spiffit dashboard is an incentive delivery management, measurement, fulfillment and reporting tool that empowers you to take control of your data and increase bottom-line revenue for your dealership.