Privacy and Cookie Policy

At DealerBuilt, we want you to know how we collect, use, share, and protect information about you. By interacting with our website, you consent to the use of information that is collected or submitted as described in this privacy policy. We may change or add to this privacy policy, so we encourage you to review it periodically.

We maintain administrative, technical, and physical safeguards to protect your personal information. When we collect or transmit sensitive information, such as your name and email, we use industry-standard methods to protect that information. However, no website, mobile application, database, or system is completely secure or “hacker proof.” You are also responsible for taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.

We may collect information that you choose to provide on the DealerBuilt website, such as when you:

  • Request a demonstration, product/service information, or use the Contact Us form. This information may include your name, address, telephone number, email address, etc.
  • Make information available to us via social networking logins, such as Facebook or Twitter.
  • Participate in chats, web forums, or other interactive sessions.
  • Subscribe to newsletters.

If you choose not to provide information, we may not be able to provide you with requested products, services, or information.

Automated Information Collection

In order to provide the best guest experience possible, we also use automated information collection technologies for reporting and analysis purposes. We examine metrics such as how you are browsing on our website; the performance of our marketing efforts; and your response to those marketing efforts.

We and our service providers use cookies, web beacons and other technologies to receive and store certain types of information whenever you interact with us through your computer or mobile device. This information includes, but is not limited to: the pages you visit on our site, which web address you came from, the type of browser/device/hardware you are using, search terms, and IP-based geographic location. This helps us to recognize you, customize your website experience, and make our marketing messages more relevant. This includes DealerBuilt content presented on another website or mobile application.

Third-Party Automated Collection and Interest-Based Advertising

We participate in interest-based advertising (IBA), also known as Online Behavioral Advertising. We use third-party advertising companies to display ads tailored to your individual interests based on how you browse online. DealerBuilt adheres to the Digital Advertising Alliance (DAA) self-regulatory principles for IBA.

We allow third-party companies to collect certain information when you visit our websites or use our mobile site. This information is used to serve ads for DealerBuilt products or services when you visit this website or other websites. These companies use non-personally-identifiable information (e.g., click stream information, browser type, time/date, subject of advertisements clicked or scrolled over, hardware/software information, cookie and session ID) and personally identifiable information (e.g., static IP address) during your visits to this and other websites in order to provide advertisements about goods and services likely to be of greater interest to you. These parties typically use a cookie, web beacon, or other similar tracking technologies to collect this information.

Cookies, Tracking & Interest-based Advertising

The help function of your browser should contain instructions on how to set your computer to accept all cookies, to notify you when a cookie is issued, or to not receive cookies at any time. If you set your device to not receive cookies at any time, certain personalized services cannot be provided to you, and accordingly, you may not be able to take full advantage of all of website features.

Interest-Based Advertising

To opt out of interest-based advertising, visit the Network Advertising Initiative website and the Digital Advertising Alliance website.

Other Website Analytics Services

Analytics services such as Site Catalyst by Adobe Analytics and Google Analytics provide services that analyze information regarding visits to our websites and mobile applications. They use cookies, web beacons, and other tracking mechanisms to collect this information.

  • To learn about Adobe Analytics privacy practices or to opt out of cookies set to facilitate reporting, click here.
  • To learn more about Google’s privacy practices, click here. To access and use the Google Analytics Opt-out Browser Add-on, click here.

Social Media Widgets

Our site includes social media features, such as the Facebook, LinkedIn, and Twitter widgets. These features may collect information about your IP address, which page you are visiting on our site, and they may set a cookie or employ other tracking technologies. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with those features are governed by the privacy policies of the companies that provide them.

Social Media Ads

We may display targeted ads to you through social media platforms. These ads are sent to groups of people who share traits, such as likely commercial interests and demographics. For example, we may target guests who have expressed an interest in specific product. We do not share any of your personal information, including your history with social media platforms. See the policies of each social media platform for additional information about these types of ads.