Earlier this month, I published Part 1 of my article that contemplates the future of dealer technology and the pivotal role that the DMS – dealership management system – will play in it. In this article, I made the case that the DMS platform of the future will move well beyond its traditional role as…
While the DMS – dealer management system – has been a common component of car dealership technology for many years, its current role within the dealer tech ecosystem is evolving, making it one of the top strategic technology investments that today’s dealers are making – whether they realize this or not. Let’s consider several key…
Dealerships are resilient businesses. They showed positive return-on-equity even at the height of the Financial Crisis.* Now, amid COVID-19, dealers again are tasked to respond quickly to optimize cash flow. Many choose to consolidate dealership technology solutions in the Dealership Management System (DMS) to keep the business operational. Long-term implications, however, caused by potential attitudinal…