July 21, 2022: Vistadash is excited to announce their recent partnership with the National Automobile
Dealers Association (NADA).
“The goal at Vistadash is to help dealers standardize their marketing metrics to create more meaningful
insights to help them understand the digital landscape,” says Dan Moore, president of Vistadash. “Given
all the noise around digital marketing, dealers are constantly faced with the question, ‘Is what I’m doing
working?’ So, with this partnership and our commitment to transparency and standardization, we’re able
to create an apple-to-apple comparison in NADA’s digital marketing. This way, we can take the confusion
and the noise out of what they’re doing and give them something that they can make actual decisions on.”
The Vistadash software platform is designed to be the standard for automotive data warehousing
providing valuable insights to the dealers who use the software. Developed with the feedback of dealers
across the country, Vistadash is a vendor-neutral company created to help dealers manage their human
resources, processes, and marketing investments.
The NADA represents more than 16,000 new-car dealers and advocates on their behalf before all
branches of the federal government, manufacturers, the media, and the public. For the last 20 years, the
NADA has hosted the NADA Show, which brings together dealers and vendors from all over the country,
offering a full program of innovative products, emerging trends, networking opportunities, and keynote
speakers.
To Dan Moore, the partnership was an obvious choice. “The NADA is all about helping the dealers, and
Vistadash is the only agnostic platform that is truly about helping dealers standardize their data and has
an agnostic view of what their marketing is doing. This relationship is a perfect setup because we align in
what we’re trying to accomplish.”
One of the reasons why the NADA chose Vistadash as their analytic partner is to help the organization
standardize their 20 groups members’ Google Analytics accounts. Vistadash accomplished this task
by building out a new digital composite to provide actionable insights. With Google Analytics 4 coming
next year, NADA and Vistadash look to bring education and clarity around how to properly setup and
standardize the new analytic platform.
“The partnership has a great synergy,” says Moore, “as Vistadash provides the tool to help the NADA
consultants spend more time solving problems and less time chasing data.”
To learn more about the NADA: https://www.nada.org/
To learn more about Vistadash: https://vistadash.com/
