Built by Dealers, for Dealers.
DealerBuilt offers a robust portfolio of enterprise solutions for DMS, CRM, desking, service lane tools, and marketing analytics. Finally, a platform that empowers you to run your business your way.
Unleash The Ultimate Platform for Dealership Success
The DealerBuilt platform unites Lightyear, Oplogic, iService, and Vistadash to power every aspect of your dealership. From streamlined DMS and AI-driven CRM to service lane tools and marketing analytics, DealerBuilt delivers the insights, efficiency, and flexibility you need to drive success and elevate customer experiences.
Lightyear’s Enterprise Retail Cloud is built to power every aspect of modern dealership operations — from desking and F&I to inventory, digital retailing, and compliance. Designed for speed flexibility, and scale, Lightyear connects your front-end and back-end systems in real time, enabling a seamless customer experience and data-driven decision-making across your entire retail network.
Sales
F&I
Service
Parts
Accounting
Oplogic’s Variable Operations Platform is designed to optimize every part of the dealership sales process — from lead generation and CRM to desking, F&I, and compliance. Built specifically for automotive retail, it combines powerful automation, AI-driven insights, and real-time workflows to help dealers close more deals, reduce fraud, and streamline operations across the sales funnel.
CRM
AI
Telephony
Desking
Equity
Prevention
iService is a modern fixed ops communication platform that connects service advisors, technicians, and customers in real time to streamline the service experience and boost revenue. With features like photo and video vehicle inspections, text messaging, and digital authorizations, iService builds trust and transparency into every repair order.
Estimating
Scheduling
Service lane
Used car valuation
Status update
Payment processing
Vistadash is the automotive industry’s leading data intelligence platform, giving dealers a single, clear view of their marketing performance, website analytics, and digital ROI. Built to cut through the noise, Vistadash aggregates data from all major ad platforms, CRMs, and website providers into one intuitive dashboard — so you can make faster, smarter decisions.
Engagement Data
Online Traffic
Social Media
Coversions
Vendor Partner
Vistadash GM
Say Goodbye to Speed Bumps in Your Workflow
Running a dealership shouldn’t feel like an uphill battle. Whether you’re managing multiple locations, crafting deals, or optimizing your marketing, DealerBuilt simplifies it all.
Imagine If You Could...
The Old Way vs. The DealerBuilt Way
Dealer Groups Who Rely on DealerBuilt
Enterprise Solutions For Your Entire Dealership
The complete dealership management system
Optimize your customer relationships with
Revolutionize your service lane with
Turn insights into action with
Make way for YOUR WAY
Fill out this form if you’re interested in hearing more about our portfolio of integrated solutions or if you would like to schedule a demo. We look forward to helping Make Way For YOUR WAY!