Meet THE PEOPLE BEHIND DEALERBUILT
At DealerBuilt, our greatest asset isn’t our technology, it’s the talented, passionate people driving it forward every day.
That’s why we created this blog series to shine a light on the team members who power our company. Through candid conversations and personal stories, we’re sharing a behind-the-scenes look at their roles, career journeys, and the real impact they make on our customers, our culture, and each other.
Let’s dive in!
With a strong background in dealership operations and deep product knowledge, Tracy Callahan, Solutions Engineer, plays a critical role at DealerBuilt: bridging the gap between product, support, sales, and the customer experience.
Each day is a blend of technical support, product expertise, and strategic insight. Whether it’s demonstrating the accounting module in Lightyear, showcasing add-ons like Global Pay and DealerBuilt’s BI tool, or diving into client-reported issues, Tracy is hands-on in helping both clients and internal teams.
Key focus areas include:
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Product Demos: Leading accounting-focused demos for Lightyear and related add-ons
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Tier 3 Support: Deep dives into customers needs to make recommendations on configurations, processes, solutions, and/or training
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Subject Matter Expertise: Assistance with accounting and foundational solution questions that can be answered in the moment while the Performance Manager is still onsite for partnership meetings.
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Sales Enablement: Partnering with the sales team on user audits, product reviews, and account deep-dives
What drew Tracy to the role? A passion for sharing dealership expertise to help others succeed. After using Lightyear firsthand and hearing dealership feedback as a former Performance Manager, she saw a chance to make a broader impact by ensuring dealerships stay up to date with the tools and training they need to thrive.
The fast pace of the auto industry keeps things fresh.
“You clock in and never really know what’s coming—it keeps you thinking, and that keeps it exciting.”
Above all, what drives them is simple: Helping people. Whether it’s a fellow team member, a dealership in need of guidance, or a sales rep looking for context.
So why DealerBuilt?
“It started with the product itself. “
“When I first used it in my own store, it brought things to the surface I didn’t even realize we needed to change.” she said. “It helped me train my team better and ultimately made a difference to the bottom line.”
Tracy’s advice to new hires is refreshingly honest:
“Don’t be afraid to ask for help. No one here wants you to fail—everyone is willing to help, but you’ve got to reach out.”
When the workday ends, Tracy enjoys life on her recently purchased barndominium. A cozy retreat on four acres where weekends are filled with home projects and family gatherings. It’s her version of paradise, built from the ground up and shared with the people she loves most.
Do you want to be part of the DealerBuilt team? Check out our current openings today!