Your One-Stop Shop for Variable Ops
Oplogic is the only solution built for how today’s best dealers work.
You deserve a seamless solution—not fragmented tools and inefficient workflows. Oplogic brings CRM, desking, fraud protection, and AI together to streamline your operations, reduce fraud, boost revenue, and enhance every customer touchpoint.
Why settle for a patchwork of disconnected tools and clunky workflows?
See how it works in 60 Seconds
Built by dealers, for dealers—and battle tested by some of the highest-volume stores in the country—Oplogic gives you a smarter, faster, more secure way to run your dealership.
Oplogic is a fully integrated, cloud-based platform that simplifies every aspect of your variable operations. It’s been tested and trusted by some of the nation’s top-performing groups—and is ready to handle whatever your dealership throws at it.
Oplogic is built to help you:
Simplify Daily Workflows
From lead entry to deal close, Oplogic cuts down clicks and complexity. That means fewer screens, faster training, and more time for selling.
Reduce Fraud and Stay Compliant
Our patented driver’s license solution is integrated directly into the platform—no plug-ins, no third-party tools. Just real-time authentication and fraud prevention baked into every deal.
Boost Sales Efficiency
Your team will work smarter with access to real-time lender rates, rebates, equity positions, and desking tools. Combined with AI insights and automated lead prioritization, closing more deals gets a whole lot easier.
Deliver a Seamless Experience
Unified communication tools, click-to-call, AI-assisted follow-up, and clean CRM workflows all contribute to a smoother, more connected customer journey—from first contact to final signature.
Why modern dealers are switching to Oplogic:
- Built in the cloud, secure and scalable
- Used by some of the industry’s largest, fastest-growing groups
- Consolidates key tools into one platform—no more juggling logins
- Patented fraud tools reduce risk and build customer trust
- Premium data sources and intelligent desking drive higher grosses
- Open integrations with major DMS platforms, including Lightyear
- AI Insights, CoPilot, and real-time lead intelligence keep your team ahead
Why dealers switch to Oplogic:
Modern, secure cloud solution battle tested by some of the biggest groups
Fewer screens, more efficient workflows, and faster employee ramp times
Real-time insights and performance at your fingertips
Unified customer journey and communication
Seamless integration, minimal training, and custom workflows
Artificial Intelligence with In-Marketing targeting, Insights, and CoPilot
Oplogic Highlights
Streamlined Operations
Oplogic’s intuitive interface speeds up day-to-day tasks and reduces training time—perfect for busy showrooms and lean teams.
Data Accuracy and Integrity
Built-in auto-merge technology cleans your CRM on the fly, ensuring accurate records and eliminating duplicates.
Real-time Performance Tracking
From showroom floor to F&I, track performance as it happens. React fast. Stay ahead.
Key Features
Enhanced Desking
Enhanced DeskingOptimize pricing, payments, and deal scenarios with real-time rates, rebates, and residuals—integrating with select manufacturers for seamless, data-driven decision-making and nationwide inventory visibility.
Data and Equity Mining
Data and Equity MiningLeverage CRM data and real-time repair orders to identify customers in prime equity positions, enabling targeted campaigns that drive engagement, retention, and sales opportunities.
Compliance
Ensure dealership compliance with automated workflows, fraud prevention tools, and real-time monitoring, reducing risk and meeting regulatory requirements.
Fraud Detection
Safeguard your dealership with advanced fraud detection and compliance tools, preventing fraudulent activity while ensuring security, regulatory adherence, and customer trust.
CRM
CRMStreamline dealership operations with automated workflows, real-time customer insights, compliance tracking, and integrated communication tools to enhance sales, service, and customer retention.
Telephony
TelephonyEnhance dealership communication with integrated call tracking, recording, and AI-driven insights, improving customer interactions, sales performance, and compliance monitoring.
Why Switch?
Become Empowered, Not Constrained
Your Way with Your Data and Providers
Real-time Visibility and Actionable Insights
Happy Customers
DealerBuilt’s Oplogic Variable Operations Platform is relied upon by forward-looking dealers and dealer groups to realize their unique vision for their dealership, with: