GRAPEVINE, Texas, Jan. 31, 2024 /PRNewswire/ — Make way for a better service lane experience as DealerBuilt, a leader in innovative dealership management solutions, is excited to announce the launch of its comprehensive Service Lane Customer Experience solution. This all-encompassing service platform is designed to revolutionize the service lane experience in dealerships, combining modern consumer expectations with robust functionality to enhance profitability and customer satisfaction in 2024.

The iService solution, already operational in some of the country’s largest dealerships, has been instrumental in elevating service departments through advanced features like Video MPI, streamlined workflows, and a modern customer interface. Building upon this success, DealerBuilt has enriched iService with additional capabilities, including Online Scheduling, Check-In, Estimation/Service Pricing Guide, all deeply integrated with the Lightyear DMS to minimize manual entry and unify operations within a single tool.

iService redefines the service lane experience in the following ways:

“With the launch of our full-scale Service Lane Customer Experience solution, we are setting a new standard in automotive service technology,” said Max Longin, CEO of DealerBuilt. “Our goal is to empower dealerships to meet the demands of today’s tech-savvy consumers, streamline their operations, and ultimately drive growth in their service departments.”

For more information about DealerBuilt’s iService and its transformative impact on dealership operations, visit

About DealerBuilt
DealerBuilt provides leading-edge dealership management solutions, including DMS, CRM, service lane, and analytics tools, dedicated to enhancing operational efficiency and profitability. With a focus on innovation and customer-centric solutions, DealerBuilt remains at the forefront of the automotive industry.

Media Contact:
Mindy Michalek
Director, Marketing